Data Demographics
About the
Respondents
Lost in Translation
How long it takes to agree on a creative idea with a client
| Time | Percent |
|---|---|
| 1-3 days | 20.6% |
| Less than a day | 2.6% |
| 4-6 days | 35.9% |
| Three weeks-one month | 8.6% |
| One-two weeks | 29.9% |
| Two-three months | 2% |
17%
Business Owner
23%
Director
27%
Senior Manager
16%
Middle Manager
17%
Junior Level
Creative Struggles
More than 70% of respondents said they experience the following unhelpful client behaviours at least once a week.
Micromanaging and restricting the creative process
Unrealistic Deadlines
Replies and feedback taking too much time to come back.
Clients don't really know what they want.
Changing their mind halfway through resulting in wasted work.
Creative Struggles
64% find that getting a colleague or
client to see their vision can be
lengthy and/or frustrating.
frustrating process
And these frustrations are all too clear and familiar when creatives share their stories of difficult clients.
AI Adoption
Could AI Help? How do the
creatives feel about AI?
THREAT
3 in 4 creatives see AI as a direct threat to their job/livelihood
RISK
3 in 4 creatives feel they need to learn how to use AI or risk losing their job
PROCESS
3 in 4 creatives are open to using AI as part of their creative process
TOOLS
3 in 4 creatives believe AI will be a part of the creative tools they use every day in the next year
But 65% of creatives find the current generative AI image tools to be unhelpful/not relevant professionaly
AI Adoption
